To my fellow high-end service-based entrepreneurs… coaches, copywriters, photographers, health and wellness providers, designers:

This method can be applied to any high-end, high-touch, service-based business run by entrepreneurs who know they’re great at what they do and just want to focus on providing excellent quality work to people who are excited to pay them (without nonstop emails to “just check in” and “circle back” and “follow up one more time”)!

If you’re in a competitive, service-based market and would rather spend your time doing what you love than figuring out how to sell it in a non-gross way: this could completely transform your business.

It could make you the go-to person in your industry with a booked out calendar full of ideal clients who didn’t require a dog-and-pony show to happily pay you exactly what you deserve.

This could completely transform your business.

Without jumping through all the hoops, “overcoming objections,” discounting or backpedaling on my pricing and boundaries, or any of the other common-and-tiring pains of growing a service-based business. Curious?

Keep reading and you’ll see how your sales and follow up process can be set up contrary to the most common advice out there…

Because this is exactly how I built my business. that 10-minute-a-day-actions can set you up to Consistently and easily bring in clients who are excited to pay you!

how do I know?

This method saves you from being a content machine (I have 1 year+ between my Instagram posts and haven’t written a blog in years), spending tons of time on discovery/consultation/sales calls (most people just message me asking how we can get started), and chronic work-for-free-er…

It spares you from needing to become a used-car salesman who hounds people with a long, pushy follow up process...

...AND INSTEAD sets up your business such that you SHOW your leads why YOU are the no-brainer solution to their problems.

This is not only a very different way of closing more sales,

It’s also a unique way of building trust with your most ideal prospects that makes your leads raise their hands and say, “YES! I want what you’re selling!” (without any sleazy, pushy selling tactics on your end!).

Simply put, it’s


And, without question, it’s

here's what i'm talking about...

The S.I.M.P.L.E. Follow Up Formula

"Following that one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."

— maya

"This program transformed my business!"

I'm a mindset coach and mentor to high-achievers.

I show entrepreneurs how to build their businesses on THEIR terms so that they can enjoy the day-to-day work of building their BIG dreams.

My ninja skill is helping people build momentum in their businesses without burning out or subscribing blindly to conventional wisdom (#rebelAF).

hey! I'm Jessica.

...everything from chiropractors and acupuncturists, to wedding photographers and branding experts, copywriters, coaches, and corporate consultants.

I’m passionate about entrepreneurs finding the way that works for THEM to reach the levels of success they’ve always known were possible; minimizing resistance and squashing any excuses that stand in the way of their dreams.

The S.I.M.P.L.E. Follow Up Formula is the combination of years of coaching and mentorship work with people who were *excellent* at what they do… and less-than-excellent-OR-excited about selling it.

I’ve supported six- and seven-figure service-based entrepreneurs in dozens of industries…

You have to sell to be in business… but that doesn’t mean that selling has to be hard, draining, or gross.

Because, whether we like it or not,

None of that matters nearly as much as

Every successful freelancer, service-provider, and salesperson knows


Aside from actually being good at what you do, nothing will close more sales for you than effective follow up.

This can mean the difference between chasing people who *kinda* want to work with you… or a steady stream of raving fans who *really* want to work with you.

Not your website.
Not your social media presence.
Not your newsletters.
Not your education.

Listens to their needs

create feel-good sales
(for you AND your leads!)

Isn't pushy



When HubSpot asked over 500 buyers what creates a positive sales experience, they said they wanted someone who:

Provides relevant information


Responds in a timely manner


(The templates include spots where you demonstrate that you heard and understood your leads!)

(Every template is written to be 100% non-pushy and acknowledge your lead’s power to choose)

(There are templates for how to send your leads case studies, testimonials, portfolios, and whatever else will help them make an informed decision)

(The 1-3-5 Rule of Follow Up gives you a framework for how to do this!)

None of that will make up for half-hearted, inconsistent, or poorly positioned follow up.

Even if you’re AMAZING at what you do…

...and you get your clients better results than your competitors…

...and you have more education in your field...

the fact is

Your sales will stay average and ho-hum too.

Yes, the fortune is in the follow up buuuuuut, you also have to know HOW TO FOLLOW UP WITH THE RIGHT PERSON IN THE RIGHT WAY.

Actually following up is just half the battle.

What you’re saying to whom and when is the key to *effective* follow up that “closes sales” by people coming to YOU, ready and happy to pay you!

That’s the difference between ridiculously easy sales (that your clients ALSO appreciate) and feeling like you have to “overcome objections” or “be pushy":


For better or worse,

it doesn’t matter how skilled, educated, or customer-oriented you are...

If you’re communicating your awesomeness to people in an average, ho-hum way,

...sure, that builds “like,” but what about the “know” and “trust”?!

*HARD eye roll* (at best, this builds “trust”… maaaaaybe).

S.I.M.P.L.E Follow Up makes working with YOU a no-brainer

Just “checking in” or “touching base” with your leads

Spraying “free value” all over the interwebs

S.I.M.P.L.E Follow Up isn’t

S.I.M.P.L.E Follow Up isn’t your audience *hopefully* gets to “know” you.

A slick website, active social media presence, and regular newsletters

S.I.M.P.L.E Follow Up isn’t


S.I.M.P.L.E Follow Up Formula is a technique for demonstrating your skills to people who actively want what you have.

S.I.M.P.L.E Follow Up is different because of THIS:

...AND a method for knowing how to effectively communicate with your leads so that they are eager and excited to start working with you!

That’s just the general overview though… S.I.M.P.L.E Follow Up does a lot more!

You can implement bits at a time. You can pick and choose what you want to improve first. You can take just 10 minutes a day to drastically improve your ability to appeal to, draw in, and follow up with highly-qualified leads who are ready to pay you.

one of the best parts of this formula?

You can find each piece of S.I.M.P.L.E Follow Up inside this brand new training…

so let's get started!

There are people debating whether to work with you or not… right now! Build trust and rapport while leading buyers to a clear decision.

Sleaze-Free Swipe File

Bonus #1

and get these FREE bonuses!

Grab your S.I.M.P.L.E Follow Up Formula


Get this free when you order today!

Plus a LOT more!

A surprising way to not follow up forever and ever with people who go from interested to suddenly ghosting

Tailor unique offers to people you’d love to work with but who aren’t a great fit for your standard offerings

Ask for referrals and new connections (without any whiff of desperation)

SUPPORT your leads through their concerns (and build even MORE trust with them)… rather than “overcoming objections”

Simple strategies for dealing with boundary-pushers and exception-makers… YOU stay in control of what you’re willing to do

Ick-free ways of sending your prospects portfolios, testimonials, and case studies that build trust

Be the boss who knows what to do with people who aren’t taking the next step… giving you necessary info, paying invoices, signing contracts, etc… no more waiting on them!

How to respond when they say “Yes, but” or “No, because” based on how YOU want to proceed

Confidence in what you’re saying (which makes them more confident to hire you!)

A time-saving bank of 20+ pre-written emails in a convenient Google Doc

Here’s what you’ll find inside this bonus:

This bonus swipe file is your hack for getting everyone on the same page, closing more sales, and being a confident leader… in less than 10 minutes a day!

A well-timed, well-worded follow up is a COURTESY to your leads (and to you! No more wondering what happened to that one person or whether the other prospect is ever going to become a client).

But for a lot of service providers, “well-timed” and “well-worded” ends up looking like overthinking. Rewriting. Time-wasting. Or just avoiding all together.

What if you could follow up with every.single.lead. that comes your way with ease and the confidence that you’re handling their particular situation in *just* the right way?

You’ll help them get off the fence and come to a clear decision so you can both move on feeling good about where things stand.

Stay top of mind in the most human, trust-building (and SALES-BUILDING!) way.

Non-Crappy Excuses for Following Up

Bonus #2


Get this free when you order today!

Plus a LOT more!

TINY ways to stay top of mind that are fun, low-pressure, and easy for your people to respond to

ways to bridge the gap between B2B relationships and personal relationships (if you want to!)

opportunities to support your clients in what THEY are doing (rather than just showing up for their problems!)

how to connect, not just with current leads, but also past clients, referral partners, acquaintances, and others in your network

over 50 reasons to reach out to, connect with, and stay top of mind with your favorite people

Here’s what you’ll find inside this bonus:

This list is the back-pocket resource you can whip out to reconnect with people in a way that makes them love you (and be happy to pay you) even more!

There’s an art to the fine line between being the go-to expert who your perfect buyers immediately think of and being an overbearing nag.

Reaching out to build genuine relationships with people is one of the best long-term investments you can make in the success of your business. But that doesn’t mean it needs to take tons of time, energy, or overanalyzing.

You’ll start seeing opportunities to build that ever-important KLT everywhere!

Don’t let something as simple as “I forgot” keep you from following up with people at the right time!

Just-Right Lead Tracking Trello Board

BONUS #3 so much more!

how to maximize your past clients’ lifetime customer value buy *continuing* a relationship with them, even AFTER your work is done

timelines for following up with people, based on what kind of E.I.C. lead they are

what crucial bits of information to track for each contact to make your follow up personalized and trust-building

how to track *everyone* in your network who you can build relationships with and for what purpose

Plus, this bonus will also show you:

You’ll see how to set up your E.I.C. lead tracking system in less than 30 minutes so you know exactly where each person is in your follow up pipeline and what they need next.

And don’t waste hours combing through email threads, DM inboxes, and hand-written notes to figure out where you left off last time. Keep all your people organized… without spending all your time organizing your people!

Look, your prospects are busy and have the attention span of goldfish. If you want to be remembered, it’s on YOU to stay top of mind. 

With this bonus, you’ll not only save time (and neurons) with this simple and streamlined system... 


Get this free when you order today!

no-questions-asked money back guarantee

If there’s any piece of you that just *suspects* this may be helpful

I’ve seen over and over what happens when you have the right support and tools to take action towards your big goals! The Follow Up Formula addresses what it takes (mentally, emotionally, and of course, practically) to build relationships in your business through effective and efficient follow up.

So try it! You’ll either be thrilled with how easy, ick-free, and effective your follow up can become, or you have 14 days to request a refund (no questions asked) by emailing us at

Frustration-Free Follow-Up is possible for JUST $27!


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Will this work for me?

I have supported service-based entrepreneurs for over 5 years from every imaginable industry (not just the online-business ones!). If you sell a high-touch service where trust and relationships are important, the templates and frameworks inside Follow Up Formula will nurture those relationships. Why not try it out? You have 14 risk-free days to see how it can simplify and improve your business!

Frequently Asked Questions

What's your refund policy?

Using just 1-2 of these templates could close a sale. Watching *one* mindset-shifting video could change everything about how you show up in your business. HUGE possibilities exist for you inside this TINY investment.

So give it a try! If you even *suspect* this could up your sales game, try it for 14 days! You’ll either be thrilled with how easy and effective follow up can be or you can request a no-questions-asked refund by emailing us at

I'm kind of on the fence... what should I do?

Answer these questions honestly for me:
– Do you know you’re good at what you do and wish you could do it for more people?
– Do you know you stop yourself from taking action to close sales?
– Do you know about the 14 day risk-free refund window?
– Do you have any remaining excuses to not give this a try? 😉

When will I get access to the content?

As soon as your order is complete, you’ll receive an email to create a MemberVault account where Follow Up Formula is waiting for you. You can dive in and use your first email template within 5 minutes! (And check back regularly for updates and improvements!)

You are hoping I will sell for you… non-action-takers, whiners, and finger-crossers need not apply. This will help you have less resistance to selling and know quickly and easily what to do. It will not pick up the phone or type the emails for you.

You are a dabbler, wantrepreneur, or have never sold a thing in your life… no shame or judgment, but Follow Up Formula helps you interact with leads you already have.

You are a product- or info-based business… this is designed for people who have direct interaction with their clients and want to build mutually beneficial relationships with them.

You are committed to the idea that sales is gross… I’m not here to convince you that sales can be a positive experience for sellers AND buyers!

S.I.M.P.L.E. Follow Up is NOT for you if:

You know you’re great at what you do… now it’s just time for more people to know that!

You already have leads … you know what you do, but you want to be doing more of it!

You WANT to make more sales… you want your business to be as successful as you knew it could be when you started it!

You’re a service-based entrepreneur… anyone who sells something they do directly to the people wanting it: photographers, coaches, consultants, designers, chiropractors, VAs, ETC.

S.I.M.P.L.E. Follow Up is PERFECT for you if:

If you know you’re great at what you do and you’re ready for your monthly sales to reflect how great of a service-provider you are… without you needing to peddle your genius to people who want you to “prove” why they should work with you… to ONLY spend your time on people who are ready to do the work AND pay you for it...


You’ll get full and immediate access to the practical, logistical, AND mindset tools you need to quickly implement S.I.M.P.L.E. Follow Up for only $29.

There’s no catch. I’m doing this because I want people who are good at what they do to ALSO make a good living from it. I’m doing this because I’ve seen first hand what happens when people have permission to build their businesses in a way that works for THEM.

This is your permission slip.

You’ll either take it and run with it and see how powerful and effective this method can be for you, or I’ll refund you, no questions asked.

A note for you (yes, YOU who scrolled all the way to the bottom of the page)